4 ms·
But don't the adtech vendors have to declare what they do with the data? (Purposes and Special Features)?
by secondcoming 5y ago
But don't the adtech vendors have to declare what they do with the data? (Purposes and Special Features)?
- Macha 5y agoIAB europe had a shared list of vendors and their purposes amongst the ad industry, and everyone's popups using the TCF framework just prompted with the same list because they _might_ be in the ads, not because they'd actually be on the page. Many of the vendors claimed every purpose, often as legitimate interest, regardless of what they actually planned to do and if they _did_ count as legitimate interest.
- secondcoming 5y agoThe list is here [0] if anyone is interested. [0] https://vendor-list.consensu.org/v2/vendor-list.json https://vendor-list.consensu.org/v2/vendor-list.json
- donohoe 5y agoAlso, in loading ads from these vendors, many often included external JS to whatever flavor-of-the-month adtech vendors or trackers they were using. These were often not even listed in the framework. There was little-to-no compliance/auditing that I am aware. It was business as usual for many ad networks.
- Macha 5y agoA former employer in the adtech space did audit that the ads were only including vendors from the list, but I don't know how many of our competitors did the same.
- iamacyborg 5y agoHow were you auditing where the data went for advertisers that lost the auction though?
- Macha 5y agoWe were on the advertiser side of the equation - we just wouldn't bid on european IPs with ads that hadn't yet been audited or failed the audit.
- iamacyborg 5y agoAh okay, that makes more sense that way.
- donohoe 5y agoAm glad to hear some folks were doing that properly.