Thanks for the comment! I think it's a great question, the hypothesis with Circles is that a vast amount of people would like to share online but don't because

Thanks for the comment! I think it's a great question, the hypothesis with Circles is that a vast amount of people would like to share online but don't because of the dynamics of these other social apps make them uncomfortable. So in that the hurdle has been overcome because people are able to share content and interact in ways that they 'can't' do elsewhere. There's also a group of people (like myself) who avoid typical social media, so downloading a different solution is less of a hurdle because it's designed for them. However, you point about people 'hating' social media yet still using it is well and true. It's almost like fruit vs mcdonalds, everyone would prefer to be an avid fruit eater and have control of their diet, but few do in the end. In that we believe the only moat for social networks is providing utility that other networks can't - YC wrote a really good blog post on this in relation to WeChat (https://www.ycombinator.com/library/3t-how-wechat-grew-to-be-the-1-app-in-the-world https://www.ycombinator.com/library/3t-how-wechat-grew-to-be...). We're obviously not there yet but it's a start. Also, if looking for a solution to that messaging problem, Beeper and Texts.com are creating something exciting there. Perhaps the social media equivalent of these services will be enabled by interoperability by DeSo, ETH or the like. Interesting to think about.