Question-if marketing is solely restricted to social media, then what is the point of having a website at all? In the original article the author indicated they

Question-if marketing is solely restricted to social media, then what is the point of having a website at all? In the original article the author indicated they develop sites for medium-large industrial corps; and that most of these sites are brochure sites. So if the marketing team at acme co want to sell customers on their new line of coyote-seeking anvils, what is the point of having a website if they can't update the site with all the features of the new anvils? If they can only put the updated copy on Facebook and Instagram, then they will actively avoid linking to the site, since the copy there talks about the v2 anvils that don't have the new vision based coyote acquisition targeting system. I've worked in similar roles, and I don't like having to always be involved every time marketing needs to tweak the copy on a page. However, that led me to improve the site infra so they could make those changes themselves rather than wait for a developer to do it for them. And unsurprisingly, removing the forced delay and friction allowed them to vastly improve the page, sales noticed that they were getting more inbound leads. Turns out that having to reach out to another department was causing marketing to delay or cancel minor changes since "it didn't seem like a big enough difference to bother IT with". Telling marketing that they should only be using social platforms sounds like a good way for a developer to talk themselves out of a job, since then accounting will start thinking "why are we even paying this expensive salary if our customers aren't even visiting the site?" Sure I have the engineers typical disdain for marketing, but I do realize that it is a useful function and a necessary evil.