I suspect this might be a tongue in cheek reference to digg, a site that does a very similar thing. It was popular for a while before being eaten alive by Reddi

I suspect this might be a tongue in cheek reference to digg, a site that does a very similar thing. It was popular for a while before being eaten alive by Reddit. Don’t let that dissuade you, though, there is room to add a new dimension to it or do things differently. https://en.wikipedia.org/wiki/Digg https://en.wikipedia.org/wiki/Digg