Other online retailers (well, only the huge ones) seem to be stepping up their game and getting closer to Amazon's logistics and shipping ability. It reminds m

Other online retailers (well, only the huge ones) seem to be stepping up their game and getting closer to Amazon's logistics and shipping ability. It reminds me of how Netflix had more or less a monopoly on big-name video streaming for a ~decade but now every major rights holder seems to have either white-labeled somebody's tech or developed their own and are clawing back their IP to only show on their own platform[0]. Amazon had a long head start in online retail. It's true that they will probably never be surpassed in catalog depth ("the everything store") but I don't delve into the long tail of that depth very much and I'll be happy to move my retail spending elsewhere. ... well, now that I think on it, my only payment method on Amazon is my Amazon Visa, which gives me something like 5% cash back / equates to a 5% discount on everything I buy from Amazon. So any competitor is going to have that headwind to fight against as well. [0] I wonder if this was a Netflix misstep: could they have prevented this by giving a greater share of the subscription revenue to the groups they licensed content from?