A market done correctly can cannibalize another market, and that's very much a bad thing when you own both markets. You want to attempt ventures that can get ne

A market done correctly can cannibalize another market, and that's very much a bad thing when you own both markets. You want to attempt ventures that can get new customers, rather than moving a subset of customers onto a platform where they will spend less money. Forcing people to upgrade often makes more money. Capitalism doesn't optimize for efficiency, it optimizes for revenue. Small companies are a great tool to squeeze out market inefficiencies. Just look at EVs, which have been useful for decades and only recently seen companies spending large amounts of money on them as a (formerly) small company was laying the marketing groundwork.