Two examples come to mind: - Investing your money with the fund manager who has the highest returns over the last year, or even 5 years, is called "performance

Two examples come to mind: - Investing your money with the fund manager who has the highest returns over the last year, or even 5 years, is called "performance chasing" and generally has worse returns than investing in an index. Think investing in dot com stocks in 1999, and real estate in 2007. - In Moneyball, about using stats to improve a baseball team, they didn't care how many home runs someone hit. In fact, getting runs that way was considered bad. They wanted to get players on base and them get them home, even if through walks. There's a part of the book where a player is getting a lot of home runs, and therefore increasing the team's score, but the manager doesn't like it. "It's a process", "we have a process" he keeps saying.