They are actually using future with 'ever'. As far as I know, the future 'ever' is relating to all future events. In contrast, Apple is using the present tense

They are actually using future with 'ever'. As far as I know, the future 'ever' is relating to all future events. In contrast, Apple is using the present tense or the past tense 'ever', which would relate to all past events. I guess you could use the two versions interchangeably without confusing too many people. Then again, good writing probably wouldn't.