I do not think the point was that this isn't reliable or profit-generating. My take was that "reliable" and "profit-generating" are goals he finds sad and distr

I do not think the point was that this isn't reliable or profit-generating. My take was that "reliable" and "profit-generating" are goals he finds sad and distressing. Perhaps the founder feels an incredible passion about stickers and thinks they'll make the world a better place, but it has the sound of an exercise in pure business.