Targeting potential marks absolutely makes sense and avoids scrutiny from savvy people who might call it out as a scam and potentially blow up the entire operat

Targeting potential marks absolutely makes sense and avoids scrutiny from savvy people who might call it out as a scam and potentially blow up the entire operation. This is also why web advertising is so much more dangerous than print advertising - at least with the latter, everyone can see what's being advertised and blow the whistle if necessary.