I run an e-commerce site, we built it all from scratch (custom catalog, basket, checkout, order processing, the lot) starting back in 2012. We considered variou

I run an e-commerce site, we built it all from scratch (custom catalog, basket, checkout, order processing, the lot) starting back in 2012. We considered various platforms at the time and decided nothing fit what we wanted. It’s both a blessing and a curse, the flexibility to customise everything is brilliant. But the maintenance is an additional burden. If I was starting again now I would probably use shopify and heavily customise it with our own extensions. It would allow you to concentrate on your core business rather than solve problems someone else has before.