Here are WebMD's terms of use: https://www.webmd.com/about-webmd-policies/about-terms-and-conditions-of-use https://www.webmd.com/about-webmd-policies/about-ter

Here are WebMD's terms of use: https://www.webmd.com/about-webmd-policies/about-terms-and-conditions-of-use https://www.webmd.com/about-webmd-policies/about-terms-and-c.... It does not forbid visitors from blocking ads. (Even if it did, such a provision might not be legally enforceable.) Since WebMD is providing its content free of charge and not requiring visitors to refrain from blocking ads, visitors are free to consume the content on WebMD without paying and while blocking ads. The business model seems to be working well for WebMD, since its parent company (Internet Brands) is still in the private equity portfolio of its owner, the investment firm Kohlberg Kravis Roberts, which had a net income of about $4.9 billion in 2020. Their 2020 Form 10-K also says:* > The most significant increases in value of our privately held investments related to increases in AppLovin Corporation (technology sector), Kokusai Electric Corporation (manufacturing sector), and Internet Brands, Inc. (technology sector). If WebMD, your friends' sites, or any other sites end up not performing well under a business model driven by display advertising, then they should transition their business model to one that is more profitable. A person who works hard is not entitled to a successful business, and internet users are definitely not legally, morally, or ethically obligated to contribute to the success of other people's businesses. * https://ir.kkr.com/sec-filings-annual-letters/sec-filings/?attchment=1&secFilingId=f6f9d7c5-76bd-469d-944d-fc9cb4fb1492&format=html https://ir.kkr.com/sec-filings-annual-letters/sec-filings/?a...