Yeah, sure. But what does that have to do with anything -- how does it make Adidas "come from the same culture as McDonald's, Beyoncé, Marlboros, General Tso's

Yeah, sure. But what does that have to do with anything -- how does it make Adidas "come from the same culture as McDonald's, Beyoncé, Marlboros, General Tso's chicken, and Spiderman"?