I can think of 3 ways that the NYT intends to profit off of this. 1) embed a link to times puzzles into the boilerplate "share" feature. 2) embed enticing pi

I can think of 3 ways that the NYT intends to profit off of this. 1) embed a link to times puzzles into the boilerplate "share" feature. 2) embed enticing pictures of other puzzles that the NYT owns in the actual game page itself. 3) embed links to wordle from existing puzzles, with the hope of preventing people from clicking away from the times collection of puzzles. Seems like a steep price for all of this though.