3 ms·
They could already have cloned the game—even if the mechanics were novel, which they are not. The thing isn't even at a relevant domain name. I don't see how th
by brimble 5y ago
They could already have cloned the game—even if the mechanics were novel, which they are not. The thing isn't even at a relevant domain name. I don't see how they bought anything but the name "Wordle" here—and, hell, maybe that alone is worth seven figures. God knows I'd have sold it for that, if it were mine.
- caf 5y agoWell they might also have bought the trade dress.
- colinmhayes 5y agoI think nyt being the top result when people search "wordle" is probably worth 7 figures.
- brimble 5y agoSure, I'm not saying it was a dumb move at that price. Depends on how much staying-power the fad has, I guess. Though when I first tried to find it a couple weeks ago, Wordle was not the top result for "Wordle". Result 3 or 4 IIRC. But I'd expect NYT can fix that.
- chucksmash 5y agoJust because they could have easily cloned it doesn't mean it's dumb to reward (and be seen rewarding) the creator. This is better PR than a media goliath ripping off the success of the little guy.
- johannes1234321 5y agoThez bought a redirrct from the current website to their domain. At some point in time all wordle players will move to nytimes.com/wordle or similar at least once.