> I was shocked when uBlock got flack for arranging an "Acceptable advertising" practice on their filter. The Acceptable Ads program started in AdBlock Plus (o

> I was shocked when uBlock got flack for arranging an "Acceptable advertising" practice on their filter. The Acceptable Ads program started in AdBlock Plus (owned by Eyeo) in 2011. In 2018, uBlock (not to be confused with the highly recommended uBlock Origin) was acquired by AdBlock (which was itself acquired by an anonymous buyer in 2015, not to be confused with AdBlock Plus) and then implemented Eyeo's Acceptable Ads program by default. The complaint against the program is that it turns Eyeo* into a rent-seeking middleman that profits from giving its users a degraded experience compared to ad blockers that block without selling exceptions, such as uBlock Origin. Eyeo is acting just like an ad seller, taking money from advertisers in exchange for its users' attention. * And other companies? We don't know for sure who acquired AdBlock and uBlock, but it wouldn't be surprising if Eyeo did or if they have a common owner.