I think that's wishful thinking. I might even think this about myself, that I don't care about ads. But they still have some effect I think. Sure, I rarely buy

I think that's wishful thinking. I might even think this about myself, that I don't care about ads. But they still have some effect I think. Sure, I rarely buy stuff online or anywhere, I just don't shop much, but I still get affected by ads. Some things about our brain we just can't change: we like things we've seen before. Both brands and people. Recognition makes a big difference, for example in arbitrary choices when shopping.