Well, and they've gone way beyond 3 or 4 ads on top of the search results if the query terms are particularly valuable. Try "vegas hotels" or "mortgage rates"

Well, and they've gone way beyond 3 or 4 ads on top of the search results if the query terms are particularly valuable. Try "vegas hotels" or "mortgage rates" as queries on google and see how far you have to scroll down to find something that isn't an ad, ad widget, etc.