Even if the ads weren't obnoxious and in your face, there's still the elephant in the room of malware. Every ad group has been the carrier of at least one malwa

Even if the ads weren't obnoxious and in your face, there's still the elephant in the room of malware. Every ad group has been the carrier of at least one malware ad in the last few years-- it's simply not safe to browse the web without an ad blocker. The only way that'll change is if they go back to static images/text, and there's no way in hell the ad industry would ever allow that.