I'm not sure what you think the long term mission is, but I suspect taking private yachts to and from his private island is most of it. They may not be day to

I'm not sure what you think the long term mission is, but I suspect taking private yachts to and from his private island is most of it. They may not be day to day involved, but they vote down any shareholder proposals to fix what Google is doing, they're aware of what's going on. And the sleezy practices started long before Alphabet did, ads and search results have been becoming less distinguishable for a decade. And Sundar's claim to fame, lest we forget, is hijacking everyone's browser settings by injecting the Google Toolbar into every Adobe Flash Player installer.