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Server side tracking is already happening. It's not new or yet to be developed.
by notyourwork 5y ago
Server side tracking is already happening. It's not new or yet to be developed.
- sam0x17 5y agoNot implying at all that it isn't developed -- back in the early 00s this was the only way we could do tracking largely. But Google Analytics is completely blind when you block it, and that's a huge percentage of the market. For example, simply loading a 1px image (the old way of doing a lot of server-side tracking, and still the state-of-the-art way of doing email tracking) is insufficient when the client is hard blocking the ad server. In that scenario the only way to do it is server-side at the actual web server serving the web page (not some third party ad server), and most large analytics services don't offer anything like that anymore.
- notyourwork 5y ago> But Google Analytics is completely blind when you block it, and that's a huge percentage of the market. Consumers of GA may be blind, I'm guessing (confidently) Google and other big players are far from blind today.