And I learn that Google is actually upset that its search results are suffering degradation by rampant, runaway SEO—they reap what they sow, and at everyone’s e

And I learn that Google is actually upset that its search results are suffering degradation by rampant, runaway SEO—they reap what they sow, and at everyone’s expense. Such brought to mind The Sheep Look Up by John Brunner as the web faces its own environmental collapse: “You…treated the world like a fucking great toilet bowl. You shat in it and boasted about the mess you’d made. And now it’s full and overflowing, and you’re fat and happy and black kids are going crazy to keep you rich. Goodbye!” Adblocking isn’t simply convenience it’s life-preserving.