I can't speak for the GP, but here's my answer: I don't feel I'm owed anything. I just refuse to consume ads. Sometimes that means I pay a subscription fee. So

I can't speak for the GP, but here's my answer: I don't feel I'm owed anything. I just refuse to consume ads. Sometimes that means I pay a subscription fee. Sometimes I read it with my blocker on and the creator goes without revenue to get their message out. And sometimes the creator won't serve up their content unless I disable my blocker, so I shrug and turn my attention elsewhere. The problem for creators is that there's a glut of content online. It's just way more than anyone needs. The best creators can afford monetize directly, the good ones can do custom ads integrated into their content, and the rest have to churn out clickbait, top 11 lists, and ludicrously "optimized" content laden with ad-network garbage. It sucks to be mediocre, but I don't feel I owe anyone that revenue stream.