Yep. The original top ad unit had a dark blue background, plus I think some sort of “sponsored” text that clearly delineated the ads. It has since become almost

Yep. The original top ad unit had a dark blue background, plus I think some sort of “sponsored” text that clearly delineated the ads. It has since become almost indistinguishable from organic results. Edit: Used to look like this: http://photos1.blogger.com/blogger/3892/2343/1600/google_adwords_page_layout.gif http://photos1.blogger.com/blogger/3892/2343/1600/google_adw...