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... and the market proved them right by virtue of people actually buying the things. What people say they want and what they actually do in the store are two c
by jillesvangurp 5y ago
... and the market proved them right by virtue of people actually buying the things.
What people say they want and what they actually do in the store are two completely different things. They'll say they want the basic, easy to use model that just does what it says. When in the store, they see all these products and complex feature lists and the nice sales person up sells them the convoluted thing that they never needed. Works for phones. Works for TVs. Works for Cameras. Works for cars.
A smart dish washer has a slight premium over a dumb one. This might not be valuable for everyone but there is a rather large category of people that can be easily talked into paying that premium. They'll buy features just based on a notion of getting more value for their money even if they arguably will never use those features.
People are just easy to manipulate into spending more than they should. I used to work at Nokia when they still made phones and for a long term they created endless variations of the same 3 basic software platforms. One in particular, S40, was used for dozens of different phone models per calendar year. These were largely the same phones with features turned off/on, slightly different form factors, and different software and hardware versions.
This BTW was not Symbian (a common misunderstanding) but a feature phone platform that started out in the mid nineties. The first model to market was the flip phone in the Matrix. Symbian also started around that time but was a completely different OS.
The main point here is: most customers had no clue what they were buying. They bought a "Nokia". And when they were in the store they wanted the best Nokia they could afford. Which was basically a process of selecting based on shininess (literally with the Vertu phones, which were actually unimpressive feature wise) and check-marks in some huge feature matrix (more is better).