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Hey Let me introduce myself. I’ve been a conversion designer for the past 13 years. That means I help online stores make more money with design that converts.

Hey Let me introduce myself. I’ve been a conversion designer for the past 13 years. That means I help online stores make more money with design that converts. The biggest problem I had while designing online stores was that I often forgot to include elements that positively impact conversions simply because there are so many of them. For that reason, I started building a list of elements that every store needs to have to convert as many visitors into customers as possible. My list now includes more than 300 conversion checkpoints with examples. Each conversion checkpoint is evaluated based on its impact (from 1-3) and the cost of implementation (from 1-3). When you consider each store element, the list will calculate which parts you need to take care of first. Starting with those that cost the least, have the most significant impact, and are evaluated as poor at the moment. Anyway, I feel like I definitely shouldn't be the only one benefiting from my list, so today, I’m sharing the list with you. Let me know what do you think? Thanks, Jaka

sdoering 5y ago
This is great. It is basically "an agency would charge a client 4 - 5 figures for an evaluation of said client's online shop based on your list)
- rockerfell 5y ago
  That's exactly what I do for a living. Charging clients $10k+ for an E-Commerce audit. However agency owner (you) needs to build trust and authority first to sell such a service. I'm glad you like it!
  - sdoering 5y ago
    I do. I am working for an agency and am working as a freelancer for smaller local and regional clients mainly from the organic food production sector.
RuiMochila 5y ago
This looks great, thank you for sharing. I'm wondering about the Impact column - was that based on any kind of historical data you could gather on conversion, or the intuition you built from experience?
- rockerfell 5y ago
  The impact column is based on my experience what have an impact and what not. However I didn't want to overcomplicated things, so I just valued them from 1-3. I would say that the real value is in the checkpoints themselves. Thanks for a nice comment!

sdoering 5y ago

This is great. It is basically "an agency would charge a client 4 - 5 figures for an evaluation of said client's online shop based on your list)

rockerfell 5y ago
That's exactly what I do for a living. Charging clients $10k+ for an E-Commerce audit. However agency owner (you) needs to build trust and authority first to sell such a service. I'm glad you like it!
- sdoering 5y ago
  I do. I am working for an agency and am working as a freelancer for smaller local and regional clients mainly from the organic food production sector.

RuiMochila 5y ago

This looks great, thank you for sharing. I'm wondering about the Impact column - was that based on any kind of historical data you could gather on conversion, or the intuition you built from experience?

rockerfell 5y ago
The impact column is based on my experience what have an impact and what not. However I didn't want to overcomplicated things, so I just valued them from 1-3. I would say that the real value is in the checkpoints themselves. Thanks for a nice comment!