This seems to be common with B2C products/services. Does your massive redesign piss off some percentage of your consumer-users? Meh, who cares, there are plenty

This seems to be common with B2C products/services. Does your massive redesign piss off some percentage of your consumer-users? Meh, who cares, there are plenty more where that came from. B2B? Not so much, if you care about those 6+ figure renewals afterwards.