Netflix is well known for its amazing delivery system, and this new name emphasizes that - not what product is being delivered at all. I think Qwikster will be

Netflix is well known for its amazing delivery system, and this new name emphasizes that - not what product is being delivered at all. I think Qwikster will be expanding into shipment of all sorts of non DVD movie type things. They are already going to be doing video games. That said, yes Qwikster sounds stupid. But the same could be said for such words as Google, iPad, etc.