I want to clarify my statement about not seeing value. I'm talking specifically about ME, as a technically savvy individual, not getting value out of this. Typi

I want to clarify my statement about not seeing value. I'm talking specifically about ME, as a technically savvy individual, not getting value out of this. Typically, I'm already aware of the technical landscape of laptops, specifically. And if I'm making a big purchase in an industry/market I'm not already familiar with, I prefer to do my research manually and make a personally well-informed decision. More about my process is found here: http://news.ycombinator.com/item?id=2771521 http://news.ycombinator.com/item?id=2771521 This may still be valuable to another individual with different research habits and time limitations. Regarding buying experiences at different websites... I think each website attracts a specific type of buyer. Newegg has a very technical audience, and as a result, you're able to refine purchases by VERY specific features and specifications. People who purchase at BestBuy are looking for convenience. You'll notice their buying flow is focused more on that (by offering in-store pickup for free, for instance). Another example might be Zappos...who has a customer base which really appreciates how they offer a worry-free shoe buying experience. They offer as much media as possible at point of sale, but more importantly, the user is reassured at each step of the process that if they don't like something, returns are easy and free. Each retailer specializes on specific parts of the market and for you to be successful, you need to identify what type of buyer you are trying to attract. And (most importantly) IF that type of buyer operates the same way across different types of products/verticals.