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I think it's the opposite. The suburban F-150 user is the perfect market for this EV pickup with such a low range and it is obviously targeted there. Most of t
by travisb 5y ago
I think it's the opposite. The suburban F-150 user is the perfect market for this EV pickup with such a low range and it is obviously targeted there.
Most of the pickup trucks in the Lightning form factor (four door, short box, half ton) are bought by people living in suburbia because they make great family vehicles: comfortable passenger space, tons of storage for luggage and toys, good for the home renovation project, good in winter, can move a boat or jetski or ATV, ample power and braking for a comfortable drive.
Suburbia owners tend to only rarely combine cold weather travel with long distance travel. EVs can do each of those, but not both at the same time very well. Suburban owners don't tend to tow heavy often and usually not long distances (if they do they don't own an F-150, but rather something larger).
Rural and off-road users (which are distinct groups) need more range to handle inclement weather, longer average driving distance, more towing, rougher roads, and poor charging infrastructure. For example, many rural homes have electrical service that cannot be depended upon (outages are frequent and sometimes long) and may be weak (old houses may only have 65amp service). There may be no way to park the vehicle close enough to the house to access L2 charging. Parking a pickup truck in a garage is normally impossible.