I live in Iowa on what I call a small farm (we do raise animals and crops, but nowhere near enough for it to be our primary source of income), but which my neig

I live in Iowa on what I call a small farm (we do raise animals and crops, but nowhere near enough for it to be our primary source of income), but which my neighbors who actually make a living farming would laugh at. But I can tell you that every farm here has at least two pickup trucks. Generally they are larger than the F-150. F-250 or equivalent are common, 350s not at all uncommon. The trucks frequently haul heavy loads, generally in gooseneck, fifth-wheel type trailers. A pickup hauling 12 1800lb hay bales on such a rig isn't at all unusual. 32' or larger livestock trailers are also common. What I can say for certain though is that farm trucks rarely travel over 200 miles in a day. Hauling stuff is mostly an adjunct activity for farmers. They don't generally spend 10 hours a day doing it. The same is true for the other natural market for a truck like the lightning - which is contractors and construction/maintenance trades. An electrician or farm equipment repair technician isn't earning money when in their truck; they use them to get themselves (or their employees) and their stock-in-trade materials to and from worksites. Yes, those worksites might be scattered, and they may spend a couple or three hours a day getting around to various sites, but that's it. 200 mile days would kill their profitability. Personally, I drive a Toyota Tacoma for farm work. Smaller than an F-150, but big enough for most of what I do. I'm very interested in the F-150 Lightning, and seriously considered putting a deposit on one, but as I only put about 1500 miles per year on my truck, I just couldn't justify the cost.