if that is their intention they're going to be an far rude awakening. Netflix's subscription-based model will never support the new releases that are currently

if that is their intention they're going to be an far rude awakening. Netflix's subscription-based model will never support the new releases that are currently offered on pay-per-view sites. They are now also going to be competing with cable companies who will most likely always beat them with new releases. They should've just made their DVD operation more efficient. The intangible value added to the company is completely underrated.