Apple -> IOS -> App Store Google -> Android -> Android Store Microsoft -> Metro -> Windows Store The computing world is clearly going all vertical, all the t

Apple -> IOS -> App Store Google -> Android -> Android Store Microsoft -> Metro -> Windows Store The computing world is clearly going all vertical, all the time, and I can't be alone in being fed up with it. I think this locked-down environment that Apple has persuaded everyone to be comfortable with is eventually going to break down. I can't see any compelling reason why anyone would build 3 versions of their service to support the mobile platforms, and deal with 3 gatekeepers, 3 ecosystems. It just spreads any single developer out too thinly to be feasible. We are definitely going to see HTML5 mobile websites really starting to gain a foothold, because it's the only way to escape the gatekeepers and build a unique brand. See Twitter.com on an iPhone for a great example of how a lot of mobile web apps are going to look. Apple, Google, and Microsoft can collectively go suck an egg.