Search usefulness will be inversely correlated with Google's earnings, just ask Sergey and Larry, read their original paper. I hear through the grapevine that I

Search usefulness will be inversely correlated with Google's earnings, just ask Sergey and Larry, read their original paper. I hear through the grapevine that Instant search leads people towards searches with ADS, or more expensive ads. Let's not talk about personalization or how some results make ads better. Coincidences? Uh huh. $40 Billion in revenue this year as search share stays flat.