Stack Overflow says [1] they're going to focus on helping companies execute their Employer Branding Strategy [2] through advertising. This makes sense on one l

Stack Overflow says [1] they're going to focus on helping companies execute their Employer Branding Strategy [2] through advertising. This makes sense on one level: * Employers are paying Stack Overflow, not candidates. Employers are therefore the real customers. * Employers want to look unique to candidates, not like "just another job posting" * Employers want to feed candidates into their recruiting pipeline directly, rather than let Stack Overflow manage more steps of the recruitment process. [1] "Sunsetting Jobs & Developer Story" https://meta.stackoverflow.com/questions/415293/sunsetting-jobs-developer-story https://meta.stackoverflow.com/questions/415293/sunsetting-j... [2] "How to Build a Successful Employer Branding Strategy for Your Organization" by Shani Jay: https://www.aihr.com/blog/employer-branding-strategy/ https://www.aihr.com/blog/employer-branding-strategy/