> Early 21st century, people started collecting PII at an ever increasing (and frankly alarming) rate. You may have encountered tall tales where people got sent

> Early 21st century, people started collecting PII at an ever increasing (and frankly alarming) rate. You may have encountered tall tales where people got sent baby advertisements before they themselves even knew they were pregnant. What's disheartening is that in physical stores, this already started happening in the '90s, mainly for analysis of loyalty programs' data.