Only a bit of a nudge here: viral marketing, in many many many cases is an accident. It is hard to plan, even harder to predict. We all wish for it but ... It'

Only a bit of a nudge here: viral marketing, in many many many cases is an accident. It is hard to plan, even harder to predict. We all wish for it but ... It's great to have tools to help but tools by themselves will not make anything go viral. Most of the viral things people remember are viral because the content was great (or so stupid it was great;), not because of the tool that was used to share it. Yes, YouTube, as a tool, makes things easy to go "viral". But it was the video that made it worth sharing, not because it was on YouTube. Also, as a marketing activity, going viral may not really be in your best interest. Viral marketing is a tactic/strategy that needs to fit your marketing plan. Just because you think you can go viral doesn't mean you should. Lastly, the model expressed in the demo video implies sharing requires I share it before I get it... Why would I share something with my friends before seeing if what Bob has to offer is any good?