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>Of course, Spotify could have chosen to break its $100 million exclusive contract with Rogan to host his show. But if they had, it’s worth considering what wou

>Of course, Spotify could have chosen to break its $100 million exclusive contract with Rogan to host his show. But if they had, it’s worth considering what would have happened. When Rogan took his show to Spotify, exclusively, his listenership and apparent influence dropped significantly. That’s the nature of exclusivity. If Spotify broke up with him, Rogan’s show wouldn’t disappear or even miss a beat. Just because Young did not understand this, does not mean it was not an attempt at celebrity-sponsored-censorship. And anyway, if Rogan went back to YouTube, how long could he survive there? Once you cross a line, the tech companies tend to blacklist you in unison.

sanderjd 5y ago
What makes you think he didn't understand this? Nothing about what he's said or done implies that. He doesn't want to be associated with a platform that endorses Rogan. It's not the choice I would have made (though I'm not a Rogan fan at all either) but it's fair enough for him to make that choice.
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geodel 5y ago
100%. Just as it is fastest ever to reach from zero to 100 million audience in history. It is even faster to reach 100 million to roughly zero if one find themselves on wrong side of big tech.
- tlear 5y ago
  He would go to Rumble or whatever the name of that other platform is ;) (don't want to get banned for mentioning it). Anyway Joe Rogan would love that play.
onionisafruit 5y ago
If Spotify bought exclusive rights to Joe’s podcasts, would he be allowed to go back to youtube if Spotify decided to stop publishing him?
- rhino369 5y ago
  It likely depends on the particularities of his contract, but my guess is that he couldn't be stopped from releasing a new podcast even if his contract explicity said he can't. Spotify would be hard-pressed to justify a non-compete when they fire him and pull his episodes down. And his contract might very well include provisions covering exactly this sort of situation. No agent/lawyer worth their salt would let a public figure sign an exclusive deal that lets the company black list their client. I doubt Spotify can pull him off their platform without breaching their end of the contract.
rhino369 5y ago
>Once you cross a line, the tech companies tend to blacklist you in unison. Right. It's not like the internet mob is going to stop at Spotify or stop at Joe Rogan.

sanderjd 5y ago

What makes you think he didn't understand this? Nothing about what he's said or done implies that. He doesn't want to be associated with a platform that endorses Rogan. It's not the choice I would have made (though I'm not a Rogan fan at all either) but it's fair enough for him to make that choice.

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geodel 5y ago

100%. Just as it is fastest ever to reach from zero to 100 million audience in history. It is even faster to reach 100 million to roughly zero if one find themselves on wrong side of big tech.

tlear 5y ago
He would go to Rumble or whatever the name of that other platform is ;) (don't want to get banned for mentioning it). Anyway Joe Rogan would love that play.

onionisafruit 5y ago

If Spotify bought exclusive rights to Joe’s podcasts, would he be allowed to go back to youtube if Spotify decided to stop publishing him?

rhino369 5y ago
It likely depends on the particularities of his contract, but my guess is that he couldn't be stopped from releasing a new podcast even if his contract explicity said he can't. Spotify would be hard-pressed to justify a non-compete when they fire him and pull his episodes down. And his contract might very well include provisions covering exactly this sort of situation. No agent/lawyer worth their salt would let a public figure sign an exclusive deal that lets the company black list their client. I doubt Spotify can pull him off their platform without breaching their end of the contract.

rhino369 5y ago

>Once you cross a line, the tech companies tend to blacklist you in unison. Right. It's not like the internet mob is going to stop at Spotify or stop at Joe Rogan.