I've been thinking about this exact approach for a while, so it has been immensely useful to read the discussion taking place in this thread. There's obviously

I've been thinking about this exact approach for a while, so it has been immensely useful to read the discussion taking place in this thread. There's obviously a lot of value in word-of-mouth sales; but I'd like to know more about about approaches to advertise directly to teachers in the first place. There must be schools where no teacher is looking at tech news sites :) Any advice about advertising to teachers?