People want to solve problems that matter to them, and most will not want to write their own HTML or run their own server. But some will. Windows benefited fro

People want to solve problems that matter to them, and most will not want to write their own HTML or run their own server. But some will. Windows benefited from Excel because Excel was (and is!) the most widely available IDE in most companies, and provided a ridiculous amount of functionality (too much!) via VB*. And it's a huge, fundamental, business-defining leap to say "We're going to let developers (and now users) capture more value out of our platform than we get, because we'll win in the end via growth." I honestly don't think Google is there. And Facebook and Apple sure as shit aren't.