So much this. At my local pizza shop, the owner answers the phone and he recognizes my voice. I live on a street that is someone’s last name. (Let’s say Jones.)

So much this. At my local pizza shop, the owner answers the phone and he recognizes my voice. I live on a street that is someone’s last name. (Let’s say Jones.) As soon as I say “Hello,” he says, “Mr. Jones! So good to heat from you! What would you like?” Contrast this with using Papa John’s (or whoever’s) app. Since I didn’t sign up for an account, it makes me re-enter my address every time instead of storing it locally on my phone, etc. Not to mention the constant upsells. Do you want a large 2-liter bottle of cola with that? No. How about butter sauce? What? No. Chicken wings? Kill me.