Pixar's technology is amazing and has been revolutionary. And it certainly conveys some competitive advantages against live-action films. But to attribute Pixar

Pixar's technology is amazing and has been revolutionary. And it certainly conveys some competitive advantages against live-action films. But to attribute Pixar's success solely to the technology is a dangerous mistake. Traditional screenwriting and filmmaking goes through a ton of iterations, too. Iterations (and MVP) are not the competitive differentiators you make them out to be in Pixar's case. Pixar's technology makes a huge difference, but so does its direction and, above all, its writing. What separates Pixar from the me-toos of the world is everything it has in addition to its technology. Finally, it's a mistake to think that Pixar and "Hollywood" are separated. Pixar was founded as a tech company, but its clients and collaborators have been Hollywood studios and filmmakers from the get-go. There were more than a few strands of Hollywood DNA in Pixar's genome even before the Disney merger. Technology is great, but writing is still king. The dustbin of history is littered with technically brilliant, but emotionally hollow films. Be careful here. No less a titan of the business than George Lucas made the mistake of thinking pure tech trumped writing, and look at how his prequels turned out.