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That's the entire point. Dominos is happy to offer you those coupons and deals etc, in exchange for using Dominos's preferred platform (its website, which does
by urthor 5y ago
That's the entire point.
Dominos is happy to offer you those coupons and deals etc, in exchange for using Dominos's preferred platform (its website, which doesn't cost minimum wage) and providing your user data (via channel tracking the coupon, logging in etc).
A decent pizza place will charge more to let you skip all that.
In the age of data and free, ad driven services, "you get what you pay for" is paramount.
- jackson1442 5y agoDominos is totally still aggregating data like that for over the phone orders. They just tag it with your phone number and address instead of a user account.
- post_break 5y agoSo they get my address, phone number, and email as user data correct? I mean what could they possibly gain from that with my benefit being free pizza and much cheaper prices. Now with Apple login they don't even gain my real email address.
- alar44 5y agoThey still track you with your phone number anyway. Unless their app is pulling data from your phone, I'm not exactly sure what they're gaining here.
- pessimizer 5y agoThat data is worth shit, the only people that care when and to where you order pizza are the NSA, and they already have your cell data and the GPS from your car. What Domino's gets is you being mildly rewarded for committing time to learning their app, which will make you more likely to come back. Tricking people into learning non-transferable skills is a tactic. If your hard earned skills in configuring your iphone aren't going to transfer to android, neither are you.