He doesn't say it was invented by the coffee industry in S. America. He says it was invented by the Nestlé company. Starting at 1:49 at https://archive.org/det

He doesn't say it was invented by the coffee industry in S. America. He says it was invented by the Nestlé company. Starting at 1:49 at https://archive.org/details/connections-1-04-faith-in-numbers/Connections+3-05+Life+Is+No+Picnic.mp4 https://archive.org/details/connections-1-04-faith-in-number... he describes how Brazil has a coffee surplus, there's no way to sell it all, then Nestlé comes up with the answer.