Must have been a though move to make. Renting out DVDs is a different business model and one that will be obsolete in 2-3 years. Putting DVD rental prepares th

Must have been a though move to make. Renting out DVDs is a different business model and one that will be obsolete in 2-3 years. Putting DVD rental prepares them for a future where they can fade out or sell the DVD business and go abroad with a simple offer for the Netflix brand.