I'm pretty sure Atwood cribbed that wholesale from Jakob Nielsen's ancient advise: http://www.useit.com/papers/webwriting/ http://www.useit.com/papers/webwritin

I'm pretty sure Atwood cribbed that wholesale from Jakob Nielsen's ancient advise: http://www.useit.com/papers/webwriting/ http://www.useit.com/papers/webwriting/ But Atwood is truly inane in his own special way: http://secretgeek.net/jatwood_how_to.asp http://secretgeek.net/jatwood_how_to.asp