Anecdotally, I think the companies where the focus on these sort of virtue signal things is the highest are those the least subject to market pressure. A trucki

Anecdotally, I think the companies where the focus on these sort of virtue signal things is the highest are those the least subject to market pressure. A trucking outfit competing on price is not going to waste money on a diversity officer or whatever, but a Canadian retail bank can create all sorts of elaborate bureaucracy and rituals without fear of having to actually compete.