> Businesses would prefer to build walled gardens. They want complete control over the experience of consuming the content they produce, particularly when it co

> Businesses would prefer to build walled gardens. They want complete control over the experience of consuming the content they produce, particularly when it comes to analytics and user data generated from that content. In many cases, their business model depends on it. Business seem very happy to share business data (user analytics) with Google, via Google Analytics.