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It would horrify a lot of people to discover that clothing and personal care businesses that market specifically to women send 10-100x as many emails per month
by floatingatoll 5y ago
It would horrify a lot of people to discover that clothing and personal care businesses that market specifically to women send 10-100x as many emails per month to their customers as other businesses.
I don’t exaggerate; in my testing with fresh email addresses, registering as a woman at fashion-linked retailers would generate up to 4 emails per day from certain well-known retailers, while registering as a man simply would not (or maybe one a week, or month).
It’s bad enough that brands are so thirsty for our wallets, but they had to find a way to be even more greedy and cruel about it.
Modern email clients don’t comprehend the concept “I want one thread in my email listing for all Nordstrom emails”, so retailers just bombard us all to death with emails to flood our inbox. There’s a simple fix, of course: threading by ‘sender’, where you just mark a given email as sent-by Nordstrom or whatever, and all future emails go into that thread, and it shows newest-first and defaults to “mark all older messages read”. This would utterly destroy the relevance of email bombardment and crater open rates, especially if the client doesn’t show the unread count for the thread, since older unread content from that sender doesn’t matter.
This doesn’t make it right for TeamViewer, but at least it would be one step closer towards neutering greedy marketing.