There is a place between those today, which is Apple Business Manager (ABM). It uses the App Store infrastructure, but apps are not listed on the public App St

There is a place between those today, which is Apple Business Manager (ABM). It uses the App Store infrastructure, but apps are not listed on the public App Store and are instead made visible through redemption codes or using an email-based invitation. The UX is pretty terrible, the support is nearly non-existent, but it's there. I just hope they are a little easier on App Review considering how hard it was to get a bespoke app through App Review in the past.